Always local, always free.
Zeam is a streaming platform that combines nostalgic elements of cable TV (like live news) with the superpowers of the Internet – namely, the ability to give a platform to content with hyper-specific, hyper-local appeal. From keeping up with your high school baseball team to tuning into a livestream of a lake, Zeam lets you access a wide spectrum of niche and oddly addictive content you can’t find anywhere else.
In 2023, as part of the design team at Known, I developed a logo and brand identity for Zeam that would serve as a foundation for its brand story and go-to-market campaign.
Zeam
LOGO
BRAND IDENTITY
UI + UX DESIGN
The live, local entertainment companion that makes you feel connected to anywhere
The letters in the wordmark weave together to symbolize the way Zeam connects viewers to their communities and interests through a constant flow of curated content. The infinity symbol in the middle represents the endless possibilities for both viewers and broadcasters alike.
Credits
Known
Aya Bayshean, Head of Design
Dailey Crafton, Senior Designer
Cindy Niu, Senior Designer