The story of our logo

Creative direction, copywriting, design
2019 • Cultural Care Au Pair

Logo reveal video telling the story behind a rebrand

The Brief

After the launch of Cultural Care Au Pair’s new brand identity, we needed a way to articulate the story of the rebrand to our audiences. I directed, co-wrote and designed this video to tell the story behind the new logo, explaining the meaning behind the logo’s design, and simultaneously articulating the mission and impact of our company.

To learn more about this rebrand, click here.

The Outcome

The video was shared with all worldwide staff and program participants, and across our social channels. We had many program participants and staff write to us saying that the video had made them cry, or resonated with them on a deep emotional level.

Credits

Team members:

Stephanie Vandale, Producer
Will Hui, Animator
Mandy Cook, Copywriter

My contribution:

Creative direction
Copywriting
Graphic design