Whisps

Brand Refresh
2023

A serious snack

Whisps—the snack brand known for their ketogenic baked cheese crisps—was on a quest: they wanted to go from a niche cheese snack to an elevated brand capable of participating in culture.

In 2023, co:collective developed a new tone of voice and visual brand refresh that would pay off Whisps’ mission to bring substance to snacking. Our creative platform, “A serious snack,” spoke to the serious quality and nutritional benefits of Whisps snacks, while poking fun at the concept of a snack brand that takes its snacks a little too seriously.